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Do you know how much your time is worth?
As our marketing agency closed out the calendar year, we took some time to reflect on tasks or projects that were necessary for our business to operate but quite mundane and time consuming.
A few examples included:
- Simple data aggregation across multiple spreadsheets (i.e. copy/pasting massive amounts of data)
- Day-to-day bookkeeping
We kept asking ourselves:
Are these tasks really worth our time?
Ultimately, the answer to many of our necessary but mundane and time consuming tasks was NO; they weren’t worth our undivided time and energy.
Most importantly, these were not profitable ways to use our time.
With that in mind, here is the exercise we went through to help maximize our time and energy:
- Step One: Write down all the tasks you perform over the course of the week as well as how much time it takes to complete them
- Step Two: Review this list the following week and circle or highlight tasks that are necessary for business operations but quite simple and mundane
- Step Three: Write down the process to complete the highlighted tasks so there is a clear start-to-finish instruction manual
- Step Four: Time to outsource. Find a part-time hire or intern in your local area or assign the work to an individual out of country. Be patient; it will take a few weeks to get the process really dialed in.
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Mike Krass | CEO
MKG Media Group
Aside from being the CEO at MKG Media Group, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of Washington State University, Mike currently calls San Francisco home.