Google PlusFacebookTwitter

Why Guest Lecturing Was One of the Best Experiences in my Life

By on Sep 12, 2013 | 2 comments

Share On GoogleShare On FacebookShare On Twitter

Earlier this month I had the opportunity to guest lecture at my alma mater, Washington State University. I learned that …

Lecturing sucks. Conversations are better.

My guest lecture focused on how to read & analyze marketing data. These students had seen data before in the form of qualitative market research and statistics throughout their coursework, but most had never seen a data platform such as Google Analytics at work. 

To be honest, I wasn’t quite sure how they would react, especially as I presented this information via Google Hangouts and couldn’t physically be in the classroom.

And guess what?

They ate it up!

I held the lecture in a more casual, conversational manner to encourage each student to speak up, ask questions and challenge my authority. And they did just that throughout the course of the lecture and the ensuing in-class data analysis activity.

With that in mind, I wanted to share some of their astute questions they asked and insights they delivered, which included:

Additionally, one of the students inadvertently brought up the value of brand advertising and how it influences other channels within the overall marketing funnel, a question I could never even conceive during my time in college!

So what did I personally walk away with after my first instructor experience?

Off the top of my head, I learned:

What is your lecturing experience? Any tips I missed above?

2 Comments

  1. Drey Day

    September 12, 2013

    Post a Reply

    Congrats, Mike! What a great opportunity. Talk about your education coming full circle – presenting to students when we weren’t long ago sitting there. What course was it for?

Submit a Comment

Your email address will not be published. Required fields are marked *